Just prior to the 2010 holiday season, retailer ToysRUs has opened a store on eBay. ToysRUs are just one of a growing number of branded retailers (Calvin Klein, Brooks Brothers, Fashion Vault ) attempting to utilize eBay's floundering marketplace.
Many sellers have noticed Ebay has been actively fixing ToysRUs'sr feedback and DSR stars for them. They went, magically, from about 4 on most (enough to get small sellers permanently banned) to 4.6 and 4.7 on all their stars. Ebay does this for their big retail sellers. They also removed several discussion threads about this matter from the eBay discussion forums.
Ina Steiner of AuctionBytes had some introspective comments regarding eBay allowing these larger retailers to use their eBay pages for cross promotion, which, as most sellers are aware, is a no-no....
Not only does eBay allow large merchants like ToysRUs, Calvin Klein and Brooks Brothers to promote their brands on their eBay pages, eBay actively promotes the brands by directing shoppers to their stores in search results and in marketing promotions, a practice that has small, longtime eBay sellers balking. But the tide has been flowing both ways for some time - longtime eBay sellers have increasingly turned multi-channel, selling on Amazon.com, alternative sites, and launching their own ecommerce websites.
Full article here : http://blog.auctionbytes.com/cgi-bin/blog/blog.pl?/pl/2010/11/1290573137.html
eBay once claimed to be a "level playing field" for all sellers but the leopard has since changed it's spots. Nowadays, eBay promotes branded retailers through email marketing, increased exposure on the site through banners, directing shoppers to branded stores in search results and other promotions
Smaller to medium size sellers not only get to pay more but they also get second rate service. Paying to have their items buried in "Best Match" search (assuming their items can be found in search), zero promotion on eBay's part and zero advertising.
When was the last time you saw an eBay commercial on television? Much less, when and where has anybody seena link on ToysRUs website directing buyers to their eBay store?
Is ToysRUs good for eBay ? Sure, eBay is collecting fees from ToyrRUs but I'll be willing to bet TRU has a sweet deal with eBay that other sellers only could wish for.
One glance at TRU's feedback..http://feedback.ebay.com/ws/eBayISAPI.dll?ViewFeedback2&userid=toysrus&&iid=180594221885&sspagename=VIP:feedback&ftab=FeedbackAsSeller
...and you will see they're not exactly performing up to eBay's rigid standard other smaller sellers are held to.
So the question remains... How Does it Benefit eBay ?